Our Story

The San Francisco Wine Trading Company has been a Bay Area landmark since 1976. With access to California's incredible array of wineries and a sophisticated import market, we offer a meticulously curated selection of fine wines and spirits that ranks among the best in the U.S.

Our local and national customer base spans everyday wine drinkers to serious collectors, and we take great pride in providing personalized service and expert advice. Whether you’re building a wine cellar, planning a party or a wedding, or looking for a unique wine or spirit for a special occasion, our knowledgeable team is ready to help you make informed purchasing decisions.

We have earned our loyal clientele and reputation through an unwavering commitment to exceptional service and outstanding selection. We look forward to serving you and helping you discover the perfect wine or spirit for any occasion.

Come by and see us in our newly renovated location at 250 Taraval Street in San Francisco!