Our Story

The San Francisco Wine Trading Company has been a Bay Area landmark since 1976. With access to California's incredible array of wineries and a sophisticated import market, we offer a meticulously curated selection of fine wines and spirits that ranks among the best in the U.S.

Our local and national customer base spans everyday wine drinkers to serious collectors, and we take great pride in providing personalized service and expert advice. Whether you’re building a wine cellar, planning a party or a wedding, or looking for a unique wine or spirit for a special occasion, our knowledgeable team is ready to help you make informed purchasing decisions.

We have earned our loyal clientele and reputation through an unwavering commitment to exceptional service and outstanding selection. We look forward to serving you and helping you discover the perfect wine or spirit for any occasion.

Come by and see us in our newly renovated location at 250 Taraval Street in San Francisco!

Founder Gary Marcaletti got his start in the wine and spirits business in the early 1970's working for San Francisco's Tower Market. However by 1976, he was ready for more. Armed with a solid industry foundation and an entrepreneurial nature, he opened up his own shop in our present location and named it "Mr. Liquor". In the late 90's, customer tastes and interests shifted away from hard liquor to wine. Seizing the opportunity to adapt, Gary relaunched the store as The San Francisco Wine Trading Company, featuring an expanded wine department and an excellent selection of high-end spirits. A stalwart in both the West Portal and the wine and spirits communities, Gary has a regular clientele and a loyal following. It isn't often that he can be found outside the store, but when he is, he's travelling, swimming at 'the club', or sharing food and wine at the table with family and friends. Email Gary via gary@sfwtc.com.

Bay Area native and long-time Francophile, Julia Marcaletti has spent her career in wine, food, and the hospitality industry. Before signing on with SFWTC, Julia worked for Air France, Westin Hotels, and Francis Ford Coppola Winery. As our wine buyer, Julia is responsible for sourcing some of the finest wines from around the world, and planning our well-attended weekend wine tastings. While a rotating cameo of talented winemakers, importers, and distributors keep Julia's palate busy, she prefers to drink the wines of the Loire Valley and Southern Rhône--that is, unless she can get her hands on a rare bottle of Masseto from Tuscany! For help ordering any of our wine selections, or information on our marketing or special events, please contact julia@sfwtc.com.

WSET Level 4 Diploma, Wine & Spirits Education Trust | Certified Specialist of Wine (CSW), Society of Wine Educators
Mulan got her start in the wine business at San Francisco’s The Slanted Door restaurant under the mentorship of Mark Ellenbogen. In 2003, Mulan joined K&L Wine Merchants where she served as the French Regional and Rhone Valley wine buyer for 11 years. Thereafter, she transitioned to the import and wholesale side of the wine business, gaining valuable sales and management experience with several leading Bay Area firms. A lifelong student of the vine, Mulan has travelled extensively to many winegrowing regions around the world and has contributed to such publications as The Wine Spectator and The San Francisco Chronicle. Her professional certifications include the DipWSET, CSW, and WSET Level 3 Sake. Email Mulan via mulan.chanrandel@sfwtc.com.

Advanced Diploma, American Sommelier Association
Tristan Prat-Vincent spent 16 years working in hospitality in New York City before relocating to the Bay Area. He found his love of wine early in his career while working for the BR Guest restaurant group through their staff education programs. Tristan later served as sommelier for the Michelin-starred restaurants Veritas and Betony, and as Wine Director for the grand opening of the five-star Park Hyatt hotel in New York City. Tristan now pursues his passion for fine wine in retail and is proud to be a member of the SFWTC family. Email Tristan via tristan.pratvincent@sfwtc.com.

WSET Level 3, Wine & Spirits Education Trust
Ari was born and raised in San Francisco in a French-American household. His 20+ years in the wine business includes retail sales at K&L Wines and the Ferry Plaza Wine Merchant, manager for a San Francisco wine bar, as well as tasting room management and wine production at multiple Bay Area wineries. Ari earned his WSET Level 3 from the Wine & Spirits Education Trust in 2008. Email Ari via ari.gorfain@sfwtc.com.

WSET Level 2, Wine & Spirits Education Trust
Proud Bay Area native and whiskey aficionado, Derek started in the industry nearly a decade ago an event coordinator, later moving into the retail space. A true jack-of-all-trades, he helps manage multiple aspects of our operation. But it was Derek's extensive knowledge of and passion for whiskey that led him to pursue all things spirits, and today he serves SFWTC primarily as spirits buyer and wine and spirits consultant. Derek is currently studying for WSET Level 3 in Spirits. Email Derek via derek.smith@sfwtc.com.

WSET Level 3, Wine & Spirits Education Trust
Justin is a Bay Area native with 5 years of experience in the wine industry and 20 years in operations. His reliability, organization, and positive energy ensure inventory is accounted for, and our shelves are well-organized for customers and coworkers alike. Email Justin via justin.malesheetz@sfwtc.com.

Bay Area native Cameron Anderson spent his career working in various retail positions before falling in love with the wine industry. His mother gave him his first crash course in wine, presenting him with the most common varietals to explore and appreciate. Amazed at how seemingly ordinary and humble grapes could be made into a wine with so much body and complexity, Cameron set his sights on wine retail and joined the SFWTC family. You can typically find Cameron with a glass of wine and an attitude that in life, the glass is more half full than half empty. Email Cameron via cameron.anderson@sfwtc.com.